The author of this blog displays knowledge of bartending and creating a unique atmosphere in restaurants. The newest post on the blog is by a mixologist. The story encourages readers to go out and try experimenting at different bars. The intended target of this post is an of-age, probably single adventure seeker and trendsetter. I think the post meets it goal, not only is their a fun picture readers can attach to but there is a recipe for a drink that will draw readers in and encourage them to try new drinks.
The authors of this blog claim knowledge in topics of pop culture and new trends in many topics such as music, food, art, and fashion. One of the stories posted on the blog this week that caught my attention is all about the editor and his personal feelings and style. This information is truly not relevant to the hospitality industry. Instead, it is hip and chic and will attract a large audience of twenty to thirty year olds with expendable income, who after reading this blog may remember the name and choose to stay at a Thompson Hotel. I think it meets its goal solely through name recognition with its target audience.
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